Get access to the resources and support you need to deliver impactful tourism campaigns in way less time. Pick a campaign package, get connected with tourism experts, and let your dedicated Tourismo team handle the rest. 

In case you didn’t know, Tourismo is closely related to The Number — a 21-year old agency in Victoria, BC with deep ties to the tourism industry. We’ve served hundreds of tourism industry clients over the years. The experience we’re lucky enough to have built is deep. 

But we’ve always known the agency-model isn’t 

 the right fit for every scenario or tourism organization. 

Those years of experience informed the creation of Tourismo. With Tourismo, our objective has always been to transform how tourism development, stewardship, marketing and expertise is accessed, packaged, and delivered

Today, we’re over the moon to announce a solution to “tourism industry marketing woes” that’s been years in the making: 



While there are exceptions, the current state of working with most agencies to build and deliver tourism campaigns is — well — pretty grim. 

To simply get started with an agency to build a campaign requires valuable time and money spent on administrative overhead and RFPs. 

 get off the ground, more often than not we see tourism organizations having to manage a patchwork of contractors and then being left with a massive planning document that the already busy tourism organization has to execute. 

The reality is that traditional agency models are slow and expensive. But even worse, old school agency models leave a good chunk of that campaign execution work up to the one person who needs that support the most — the client! 

Time and again we’ve seen promising tourism organizations invest in ambitious projects, only to fail getting them off to ground due to a lack of capacity, and onerous project requirements. 

We believe (and know) that tourism can be a force for good. We know from experience that for that to be true, the every tourism organization at any size or scale needs a fighting chance go build and deliver campaigns that drive real impact and growth. 

With Tourismo Campaigns, we’re empowering tourism organizations with accessible, impactful, and measurable marketing solutions that free them from outdated processes and accelerate their path to success. 

In as little as 24 hours, any tourism organization can access the expertise and support they need to plan and deliver a destination-growing campaign. 

No RFPs. No weird gatekeeping of know-how. No retainers. 

Campaigns reimagines the way tourism marketing gets done. 

From start to finish, Tourismo Campaigns let 

 tourism organization access world-class tourism marketing expertise while receiving start to finish support — no contractor wrangling or lengthy RFPs required. 

Pick from a Menu of Pre-Packaged Solutions


Any DMO or tourism organization using the Tourismo platform can select from a menu of standardized campaign packages including themed trails, digital ad campaigns, content creation, and social media strategies. Each package is built and informed from real industry experience. Deliverables, outlines, and costs are clearly outlined (aka: no more surprises, ever!)

Any interested organization simply “inquires now” via the Tourismo Campaign marketplace. After inquiring, you’ll get connected directly to a dedicated account manager to define needs, scope, and suggest the best “campaign recipe” (or, a combination of tactics). 

Get Connected with the Right Partners for the Job 


Whether you’re a “one person DMO” or part of a growing org, you’ve got a lot going on! To help you save time and avoid endless contractor wrangling, your account manager will connect you to the right partners to make your campaign as successful as possible including photographers, designers, influencers, subject matter experts, and more. 

Save Time with Seamless Project Management


Once your campaign is planned, your dedicated partners carry out the work for you, coordinated by Tourismo’s internal project managers. Clients can opt for different levels of support or bring on recognized partners to reduce management fees.

Access Consolidated Reporting & Delivery


Everything from creative assets to campaign results is managed and reported through the Tourismo platform, eliminating manual processes that usually take hours or even full-time employees. Campaign outcomes are delivered with transparent metrics and a clear record of impact.


Why This All Matters for Tourism Organizations

Tourismo Campaigns create real, measurable value for tourism organizations of all sizes:

By eliminating the cumbersome agency procurement process and offering standardized yet customizable packages, organizations dramatically reduce admin and overhead (and avoid the risk of overpaying for bloated, one-size-fits-all services).

Your organization can now easily tap into a team of industry experts (IE: photographers, writers, digital marketers, and strategic consultants) without the gamble of random freelancers or the markup of traditional agencies.

Campaigns deliver finished, implemented work (and not just plans or reports) ready to launch and measure. Tourism organizations gain true last-mile delivery: instead of just having a great idea or strategy, you’ll see it executed and producing tangible results.

Standardized campaign packages allow for true apples-to-apples comparisons on pricing, deliverables, and results, erasing doubt and risks regarding budgeting, timelines, or planning.

Supports the Mission of Tourism for Good


Every campaign empowers destinations to not just market themselves, but grow thoughtfully, efficiently, and sustainably — because the wrong agency commitment can potentially ruin a promising, growing tourism organzation. 

Let’s Usher in a New Era of Tourism Marketing

It sounds like a cliche, but Tourismo Campaigns represents a huge step for tourism marketing. With Campaigns, we’re blending the best of agency expertise with the efficiency and transparency of a modern platform or SaaS platform (software as a service). Whether you’re a large city with a complex development plan or a small destination launching a new trail, Campaigns give you the tools, team, and technology you need to succeed.

The days of endless RFPs, unclear deliverables, and administrative headaches are coming to an end. With Tourismo Campaigns, tourism organizations can effortlessly access a lower risk and more impactful model for tourism marketing. 

Take a look. We'd love to hear your thoughts. 

Introducing Tourismo Campaigns 

A well‑crafted pledge is one of the simplest ways to turn visitors into stewards of your destination.  Learn how to leverage tourismo to create a great pledge that will reduce travellers impact and increase their connection to your place.

A well‑crafted traveller’s pledge is one of the simplest ways to turn visitors into stewards of your destination. When framed clearly and promoted consistently, a pledge can shift behaviour, generate positive word‑of‑mouth, and strengthen community trust—all while giving partners new touch‑points to engage visitors. Tourismo provides the tools you need to plan, launch, and track every pledge‑driven action.

Tourismo supports a variety of pledge experiences, each suited to different goals:

 Visitors tick a box or sign their name online (ideal for websites and mobile apps).

 A short promise displayed in hotels, visitor centres, or airports for guests to sign.

 Built directly into arrival processes—see the 

 Travellers repost a branded graphic or badge to their own channels.

 Guests sign a board or mural at key attractions—a popular photo‑op.

Any pledge can be paired with one or more of the following:

 Auto‑issued in Tourismo; unlocks after signing.

 A free coffee or 10 % off a local tour for pledge‑holders (

 trades green acts for ice‑cream and tickets).

 Feature top “stewards of the week” inside your app or on a microsite.

 program swaps a full litter bag for treats at partner cafés.

 Offer a follow‑up tree‑planting or beach clean‑up (

 grants a free hotel night for participation).

 Survey residents, operators, and Indigenous partners to surface the top three issues (e.g., litter, cultural respect, off‑season dispersal).

 Keep the copy positive and specific. NZ’s 

 Pledges signed, social shares, redemption spend, volunteer hours—pick two or three KPIs you can actually measure.

 Decide whether to issue a badge, discount, or token—and secure partner buy‑in early.

Enable badge issuance or coupon codes as needed.

IG Story & Feed Templates (1080×1920 & 1080×1080).

 Provide partners with a mini‑guide that explains how to display the pledge and track redemptions.

 Map out four weeks of posts—mix hero visuals, partner spotlights, and user‑generated stories.

 Pitch local media and sustainability bloggers; reference success stories like 

 Run lightweight Meta and Google Ads targeting visitors in‑market.

 Display posters at airports, trailheads, hotels, and visitor centres. Use QR codes to capture on‑the‑spot sign‑ups.

 Use Tourismo analytics to see where pledges originate and which rewards drive the most uptake.

 Repost traveller stories and business shout‑outs weekly to keep momentum high.

 Poll partners mid‑campaign—are visitors mentioning the pledge? Is redemption smooth?

 Share a one‑page recap—pledges signed, rewards redeemed, community impact (e.g., 3 700 litter bags collected in Squamish).

 Email signers with a “You made a difference” message and invite them back next season.

 Plan Year 2 enhancements—add a volunteer day, a new badge tier, or a seasonal challenge to keep the pledge fresh.

Creating an impactful visitor's pledge

Contests provide a compelling reason for users to sign up for your mailing list, follow your social media accounts, or download your travel app. learn how to run a great contest in this FREE guide.

1. Why Do This: The Benefits of Running Travel Contests

Running travel-focused contests is not just about giving away a prize — it's a strategic marketing tactic that delivers measurable returns across the 

Contests provide a compelling reason for users to sign up for your mailing list, follow your social media accounts, or download your travel app. This creates a 

 of potential travelers who’ve shown interest in your region, product, or experience.

📸 Generate User-Generated Content (UGC)

Authentic photos and stories submitted by real travelers are gold for DMOs (Destination Marketing Organizations). UGC fuels your future marketing — whether it’s photos of beaches, trails, wineries, or cultural festivals — it’s relatable, real, and persuasive. People trust peer-generated content more than professional ads.

, like visiting multiple locations, learning about local culture, or sharing their experiences. This aligns with the goals of regenerative and responsible tourism, allowing you to 

 in a way that supports your community and the visitor economy.

Contests are a low-friction way to collect first-party data: Where are your potential visitors from? What motivates them? What experiences catch their attention? The data gathered can help refine your campaigns and even influence product development.

🤝 Engage Partners and Local Businesses

Contests offer a meaningful way to activate local tourism operators — wineries, hotels, guides, or shops — by offering them visibility, engagement, and lead generation opportunities. In return, they contribute prizing or help promote the campaign.

well-structured, legally compliant, and psychologically engaging

. Here are the foundational rules you need to follow:

: What will make someone stop scrolling and engage? Think: “Win a Weekend Getaway on the Wine Trail!”

: "Enter your photo" or "Check in to 3 breweries."

: Consistent branding across all platforms.

: The prize must match the effort required to enter — higher effort should be met with higher reward.

: Answer a few questions for a chance to win.

: Sign up for travel inspiration and be entered.

: Learn something, test your knowledge — and win.

: Upload your best moment — hiking, biking, paddling, or tasting.

: Visit and check in to locations through the Tourismo app.

Coupons or Discounts (e.g. WooCommerce integration)

Manual Prize Delivery (e.g., emailed gift certificates)

✨ Ensure all contests comply with applicable privacy, advertising, and promotional laws (especially on Meta platforms or across provinces).

3. Step-by-Step Process to Build a Destination Travel Contest

This is your roadmap from idea to execution, built to support 

DMOs, regional tourism offices, sector orgs

Is your goal to drive visitation? Grow your email list? Increase awareness of hidden gems? Set SMART goals to guide the campaign.

Source appealing prizes from local businesses (e.g., tasting tours, lodging).

Engage partners early and invite them to 

Match the type to your goal: UGC → photo contest; list growth → email subscribe.

Determine the frequency (one-time vs recurring), and value proposition.

Define start/end dates, with ample promotion time.

Outline eligibility (age, residency), frequency of entry, and selection method.

Use Tourismo’s platform to build and publish terms.

Include how the winner is chosen and notified.

Title: “Taste the Trail: Win a Wine Country Getaway”

Byline: “Submit your favorite wine & food moment for a chance to win a 2-night stay.”

Use square images with room for cropping.

 (visual focal point at intersecting thirds).

Platform-optimized images (IG stories, FB posts, in-app banners).

Draft email content and ad copy variants in advance.

homepage, app interface, and local listings

Link it prominently from other content (blog posts, itineraries, landing pages).

Post consistently throughout the campaign.

Use a mix of inspirational, instructional, and reminder content.

Send reminders with countdowns near the contest end.

Equip partners with copy and images to share with their own audiences.

Consider small commissions or bonus exposure for influencers or tourism ambassadors.

Use QR codes on posters, brochures, and digital signs to drive entries.

Promote at visitor centers, hotels, restaurants, events.

Use Tourismo’s backend to track entries, check-in data, and photo uploads.

Where is your traffic coming from? Who’s converting?

Compare performance by channel (social vs email vs QR vs paid).

Reshare submissions (with permission) to fuel organic reach.

Build urgency in the final 3–5 days with countdown posts and email blasts.

Ensure your contest remains top of feed and top of mind.

Notify them directly and then make a public announcement.

Feature their story or photo to show authenticity and build excitement for the next campaign.

• Use Tourismo (or your other analytics and tracking tools) to prepare and share reports to your partners and collaborators

The ultimate guide to great travel contests

A Practical Guide to Creating Blog Content That Drives Discovery, Bookings & Community Engagement

📝 Tips for Blogging to Inspire Travel for DMOs

In a world dominated by short-form social content and email marketing, blogging remains a powerful tool for 

—like trip planning, itinerary creation, or event attendance.

Destination Marketing Organizations (DMOs), sector associations, and operators

Tell deeper, richer stories than social media posts

Can feature multiple voices: staff, locals, partners, and visitors

Act as long-lived assets to support campaigns, seasonal launches, and evergreen tourism themes

But to be effective, blog content must be 

strategic, readable, discoverable, and shareable

✍️ What Makes a Great Travel Blog Post?

1. 🎯 It Serves a Clear Audience & Intent

 Families? Solo adventurers? Locals looking for a weekend idea?

What action should they take after reading?

 Book a room? Visit a museum? Save the itinerary?

Define the post’s goal before you write it

—this shapes structure, links, and calls to action (CTAs).

2. 🪶 It Leans Into Authentic Storytelling

Tourism blogs should spark imagination and build trust. That means:

 that reflects your region’s identity—humorous, poetic, adventurous, grounded.

Interview locals, artists, business owners, tour guides.

“When I stepped into the gallery, I could still smell cedar from this morning’s carving…”


vs.
“The gallery is open daily and features Indigenous art.”

3. 🧳 It Provides Clear, Practical Info

Inspiration is only half the battle—help readers turn ideas into action:

 or bolded lists to highlight key travel tips.

4. 👥 It Features Diverse & Credible Voices

Don’t do all the writing yourself—great blogs reflect a 

: local photographers, chefs, historians, musicians, or tour guides

Repurpose interviews with locals as Q&A format blog posts

Ask visitors to write or submit photo essays about their experience

Feature Indigenous knowledge-keepers or storytellers, with consent and guidance

Aim for a mix of evergreen and timely content.

Pair blog posts with your email newsletters

.
Example: If your Oct newsletter promotes shoulder season travel, link to a blog titled 

“Why Fall is the Best Time to Visit [Your Region]”

Promote each blog on social media 2–3 times

:
Create a carousel, Reel, or TikTok version of the same content later in the month.

Tie into campaign moments or event launches

An unread blog does nothing. Plan for distribution with equal importance as creation.

💡 Technical Tips for Performance & SEO

Even the most beautiful blog won’t drive visits without optimization.

✅ “Family-Friendly Winter Adventures Near Victoria”

 to other posts, itineraries, or partner pages

 to break up sections and improve search readability

Blogging is not just a content strategy—it’s a 

How will we post it on social this week? Next month?

Can a partner share it on their channels?

Will it live on a specific landing page or itinerary?

✅ Headline includes key search terms & hook

✅ Includes specific travel tips and CTAs

✅ Mobile-optimized and visually appealing

✅ Promoted via newsletter & social in multiple formats

✅ Links to useful booking or itinerary tools

✅ Tagged, categorized, and SEO-enhanced

Blogging that inspires travel

a collection of tips and tricks from our experiences inspiring travel through e-mail marketing. Now more than ever in an AI world, your mailing list is a valuable tool to showcase your destination!

Tips, Tricks & Best Practices for DMOs, Sector Associations, and Operators

📍 Why Email Marketing Matters in Tourism

Email marketing is one of the most effective and affordable ways to reach potential travelers, engage local audiences, and build long-term relationships with your tourism partners and stakeholders. Unlike social media, which often relies on algorithms and fleeting attention spans, email lands directly in someone’s inbox—a personal, permission-based space.

For tourism organizations, email offers a unique opportunity to:

Inspire travel during key planning windows

Promote events, offers, or new experiences

Encourage direct bookings and increase partner visibility

Playbooks

Creating an impactful visitor's pledge

The ultimate guide to great travel contests

Blogging that inspires travel

E-mail marketing playbook

Partner engagement & onboarding

Playbooks

.css-nzdyzb{position:static;}.css-nzdyzb::before{content:'';cursor:inherit;display:block;position:absolute;top:0;left:0;z-index:0;width:100%;height:100%;}Creating an impactful visitor's pledge

The ultimate guide to great travel contests

Blogging that inspires travel

E-mail marketing playbook

Partner engagement & onboarding

Creating an impactful visitor's pledge