Understand your destination. Empower your community. Harness your intelligence. Meet The Ismos — a new agentic destination intelligence platform designed to help DMOs and sector organizations harness the power of AI. Built on a foundation of trusted data, human expertise, and responsible AI design, the platform empowers destinations to understand their data, automate reporting, and share actionable insights with partners and stakeholders. The private beta is now open.

Meet the Ismos — Tourismo’s New Agentic Destination Intelligence Platform

regain control of your destination’s data

, understand it, share actionable insights with your partners, stakeholders, and operators, and publish content intelligently across multiple channels — optimized for an AI-driven world.

Today we are pleased to launch the Beta of our newest feature set, unlocking revolutionary new levels of productivity and collaborative capability for the tourism industry. By leveraging our trained LLMs and extensive data set of public and private industry knowledge, combined with your data lake, including your website, strategy & research, consumer personas, analytics, AND all of your operator's  content, social media, reviews, and more, we are able to provide a very clear picture, and activate personalized recommendations for stakeholders at all levels.

The future of AI in the workplace is still unfolding, but it's presence will be undeniable, and we have carefully designed this product to leverage the best of what it offers today, while mitigating the risks of generative slop, or unreliable AI chatbots.

The world is shifting fast — technology, climate, and governance are transforming how we live and work. Amid volatility comes opportunity.

 — supporting communities, visitors, and local economies alike. Our mission at Tourismo is to 

 to help destinations do more with less, empowering small teams to have a big impact.

The modern DMO is evolving beyond promotion into 

stewardship, resident engagement, and destination management

. Tourismo was built from the ground up for this transformation — an 

 where automation and intelligence amplify human expertise.

 — a collaborative suite of intelligent bots designed to:

Turn data into clear, actionable insights

Strengthen stewardship and decision-making

Share intelligence seamlessly across teams and partners

This has been a passion project in the making — and we’re thrilled to finally share it with you and your region.

 (limited availability) and start generating and sharing actionable reports within 24 hours.


Understand Your Destination’s Intelligence

Lets Collaborate!

How hidden content uncovered a long-standing visitor engagement opportunity for Travel Drumheller. 

Firmly at the core of Alberta’s Canadian Badlands, Drumheller is known internationally for its prehistoric history. For the majority of folks, that history manifests itself as the Royal Tyrrell Museum — a massively acclaimed destination that draws dinosaur enthusiast (AKA: pretty much everyone) from across the globe.

While Royal Tyrrell rightfully shines as a major travel destination, the adjacent town of Drumheller naturally sees a percentage of that traffic by sheer proximity. But 

 knew they could drive even more traffic by providing a richer, more interactive travel experience that truly made the most of the town’s quirky culture, unique history, and distinct geography.


Drumheller has long stood as a tourism hotspot in Alberta. But with an attraction as globally recognized as the Royal Tyrrell Museum, any destination would face the issue of tourists making the trip to see the museum, only to promptly leave the region directly afterwards. 

A lack of geographical dispersion of tourist traffic outwards from the Royal Tyrrell Museum meant that local cafes, retail shops, and attractions in Drumheller’s core weren’t seeing economic benefit of the high volumes of traffic generated by the museum. 

The incentive or outright roadmap for exploring outwards from the Royal Tyrrell Museum into Drumheller simply did not exist at the scale it should. 

But, thankfully, Drumheller possessed the 

 thing to thread together an experience that would do exactly that: delightfully retro and locally cherished concrete dinosaurs.

Blazing the Dino Trail with Hidden Content

These statues had the potential to be more than mere set pieces—they could become the connective tissue between Drumheller’s heritage and its economic future.

For decades, around 150 concrete statues of dinosaurs have been scattered across Drumheller. Charming, retro, and bristling with character, they’ve been a longstanding point of interest and hometown quirky-pride for decades. There had been attempts at creating a memorable experience involving these statues in the past, but Travel Drumheller knew a more interactive and engaging experience was waiting to be found… 

Travel Drumheller teamed up with Tourismo to transform this latent potential into a town-wide interactive experience. The centrepiece was a soon to be released, self-guided itinerary — The Dino Trail — guiding visitors on a statue to statue journey via the Travel Drumheller website. 

But while a point-to-point itinerary would, in itself, be a significant upgrade, Travel Drumheller’s vision was to create a digital scavenger hunt where visitors could actually 

 with each dinosaur. To do this, they created dedicated QR codes to place at each dinosaur. When a visitor scans any of those codes, they’ll unlock unique animated content — a short animated video with a narrated story that tells the story of that specific dinosaur. 

This new structure transformed the statues into a cohesive, interactive, and rewarding journey around Drumheller. Of course, the trail’s vision is not 

 to connect a series of dinosaur statues — it is, critically, to drive more revenue across Drumheller’s many small businesses in the downtown core. 

On one hand, the very nature of the trail does exactly that. By increasing foot traffic in the downtown core, that very foot traffic became more likely to visit adjacent small businesses. But in order to budge visitors towards stand-out businesses in the community, the online trail features restaurants, shops and activities beside the Dinos that are perfect for a family lunch, afternoon break or souvenir trip.

The Dino Trail’s “in the moment” interactivity came together quickly — but Travel Drumheller wanted to offer visitors with a 

 that they could cherish after the trip's end. While a competition points-based system was briefly discussed, Travel Drumheller instead opted to continue with the “hidden content” theme (but, this time, in physical form). 

If any visitor scans all twelve QR codes across Drumheller, they’ll get invited to pick up a Dino Trail themed colouring book from the Travel Drumheller visitor centre. Easy to execute, it’s a physical rewards program that further incentivizes exploration — and prompts post-trip advocacy and word of mouth. 

The best part? Creating and executing The Dino Trail took way less time than expected. Building a 

 took the Travel Drumheller team took only a few hours, while developing interactive QR codes and a physical rewards program came together in just a few weeks. 

Charming, engaging, and purpose-built to encourage geographic dispersion, The Dino Trail combined quick-to-execute visitor engagement tactics to raise awareness and drive traffic to Drumheller’s bustling downtown core in a radically new way.

While select components of The Dino Trail were simple to execute solely from the Tourismo platform, Travel Drumheller teamed up with Tourismo’s creative services team to make the experience a truly special one. 

Working with Tourismo’s preferred creative collaborators, they took an active role in shaping the creative-side of the experience to reflect the Trail’s broader vision (and the Travel Drumheller brand). The team crafted original animations, authored children’s stories, and designed the coloring book—all elements of the engagement that became both the digital and physical rewards for participation. 

For Travel Drumheller, that was a game-changer. Because, like any destination marketing organization, limited time and resources can make executing even the best plan difficult. Instead, Travel Drumheller were able to simply contribute to the ideation phase, create engagements in the platform, and let Tourismo handle the rest. 

The result is a fully realized visitor engagement campaign that combines a handful of forward-looking marketing tactics proven to drive impact: themed trails, hidden content, and a physical rewards program.

The Dino Trail is a recent but critical campaign in evolving Drumheller’s tourism landscape and destination potential. What were once background curiosities became creative, engaging focal points for engagement, traffic, and revenue. The campaign is a prime example of a destination using what they already have, and further leaning into the elements of their local character to raise awareness and drive impact. The Dino Trail was not just about boosting numbers; it was about deepening connections—to stories, places, businesses, and memories that might have been overlooked. Drumheller’s quirky dinosaurs now anchor a visitor experience that is distinctly theirs.

A Jurassic Jaunt | Travel Drumheller & Tourismo

 to highlight the abundance of wineries, breweries, and local food experiences along the trail. The design balances photography with bold, on-brand messaging, making it perfect for social feeds and stories where travelers are looking for inspiration.

Alberta Ale Trail – Merchandise Advertising

For the Alberta Ale Trail, we produced a 

 promoting new summer apparel. The creative highlights the products front and center, while staying true to the brand’s identity, giving breweries and partners eye-catching content to push through their channels.

BC Farmers’ Market Trail – App Promotion

promote the BC Farmers’ Market Trail app

. With a strong call to action (“Download the app”), it ties into the digital passport program, encouraging users to explore local markets and unlock rewards. The creative ensures clarity, immediacy, and a direct link between brand engagement and downloads.

Canada’s Badlands – Itinerary Inspiration

For Canada’s Badlands, the campaign centered on 

. Using striking visuals and bold typography, the creative drove awareness of three curated travel routes. Designed for both organic and paid social, this content helped inspire locals and visitors to plan their next trip.

 focused on regenerative travel storytelling. The creative connects people emotionally to the brand’s mission while offering a clear action: subscribe to the newsletter. This simple but powerful execution helps build a long-term audience.

Social Campaign Case Study

The Alberta Ale Trail partnered with Tourismo to launch the 

 in Southern Alberta — a curated digital itinerary and gamified in-app experience designed to drive visitors to breweries and local ice cream shops. By pairing craft beer with ice cream, the campaign engaged both locals and visitors with a playful, seasonal activity that supported small businesses and showcased the region.

The goal was to create a campaign that would:

Increase visitor dispersion across Southern Alberta

Encourage exploration of multiple local businesses

Offer an engaging activity that stood out during the summer season

Tourismo delivered a fully managed passport campaign, from partner outreach to creative asset design and in-app challenge setup.

 – A gamified route encouraging participants to visit breweries and ice cream shops across the region

 – Visitors earned rewards for completing check-ins and activities at participating businesses

 – Campaign graphics, QR codes, and promotional materials designed for consistency across digital and physical touchpoints

 – Breweries and ice cream shops were spotlighted in the passport, giving them valuable exposure to new customers

 – Post-campaign analytics delivered clear insights into engagement, visits, and partner impact

A curated digital itinerary that blends Alberta Ale Trail breweries with local ice cream shops. This app-based passport guided participants through Southern Alberta, encouraging exploration one pint and one scoop at a time.

Within the passport, visitors discovered a mapped route highlighting participating partners. Each stop included location details, photos, and check-in functionality, making it simple to navigate and giving breweries and ice cream shops valuable visibility.

Participants checked in at stops directly through the app, unlocking rewards while engaging with local businesses. These interactive challenges turned exploration into a fun, goal-driven experience that boosted partner foot traffic.

 successfully drove foot traffic to partner businesses, boosted regional awareness, and reinforced the Ale Trail brand as a fun, community-driven initiative. Visitors had a new incentive to explore, local businesses gained exposure, and the destination saw measurable increases in participation.

 A fun excuse to discover new breweries and ice cream shops

 Increased exposure and foot traffic from engaged audiences

 Tangible results from a creative campaign that dispersed visitors across multiple locations

The Ice Cream Ale Trail Passport

The Alberta Ale Trail partnered with Tourismo to launch a Poster Campaign designed to boost awareness and drive engagement towards the new app at breweries across Alberta. By combining professional design with targeted placement, the campaign put the Ale Trail brand directly in front of craft beer lovers where they gather most. Each poster featured a dynamic QR code, linking visitors and locals to a direct download call-to-action, while providing valuable insights into campaign performance.

The Alberta Ale Trail wanted to strengthen its presence at partnering breweries while encouraging visitors and locals to explore more of the province’s craft beer destinations. The goal was to create eye-catching materials that would not only raise brand visibility but also connect craft beer lovers to the Alberta Ale Trail app.

Tourismo developed a custom poster package tailored to the Alberta Ale Trail brand.
Key elements included:

 – Bold, on-brand creative designed to stand out in busy taprooms and brewery spaces.

 – 200 posters were printed and shipped either directly to breweries or to their destination marketing offices for further distribution.

 – Each poster included a scannable QR code pointing users to the Alberta Ale Trail App page and promoting downloads. This campaign included over 50 unique locations, for both physical and digital posters.

 – From creative planning to shipping logistics, Tourismo handled the entire rollout.

 – QR scan data provided ongoing insights into engagement and reach.

Poster 1: You’re on the Alberta Ale Trail

Placed inside breweries to capture audiences at the source, this poster encouraged visitors to download the Alberta Ale Trail app and engage with challenges, contests, and giveaways through a dynamic QR code.

 Posters placed in partner breweries ensured Alberta Ale Trail branding was front-and-centre with its core audience.

 QR code scans promoted app downloads and could be tracked by number of scans per location.

 Partner breweries received promotion and more awareness of the Trail, strengthening the Ale Trail’s relationship with stakeholders.

 The framework can be replicated seasonally or across new campaigns with fresh poster designs and updated QR destinations.

The Alberta Ale Trail Poster Campaign

Re:BC partnered with Tourismo to launch a newsletter campaign that highlights regenerative travel, sustainable events, and community stories from across British Columbia. By combining seasonal storytelling with actionable calls to action, the newsletter keeps Re:BC’s audience engaged and informed while driving readers back to their website and events calendar.

Re:BC needed a way to regularly engage their community around regenerative tourism. Their goals were to:

Stay top-of-mind with locals and visitors

Promote sustainable travel practices and upcoming events

Provide a consistent platform to highlight partners and communities

Manage newsletter production without straining internal capacity

Tourismo managed the end-to-end newsletter campaign, ensuring consistent delivery and professional execution.

 Co-created a content calendar to align with seasonal campaigns and events.

 Each edition featured a main theme (such as “Re-education on Regeneration”), upcoming events, and community highlights.

 Integrated calls-to-action for event sign-ups, partner features, and social sharing.

 Monthly reporting provided insights into open rates, click-throughs, and top-performing content.

 Subscribers received engaging updates that positioned Re:BC as a trusted source for sustainable travel inspiration.

 Local organizations and events gained visibility, driving new participation and engagement.

 Regular touchpoints strengthened Re:BC’s voice as a leader in regenerative tourism.

 The campaign framework works equally well for monthly and quarterly sends, giving flexibility to grow as the audience expands.


The inaugural Re:BC newsletter featuring a lead story on regenerative travel, a lineup of upcoming events, and a community spotlight on the Southern Gulf Islands.

Re:BC Newsletter Campaign

The BC Farmers Market Trail partnered with Tourismo to launch a Rewards Program that turned app engagement into real-world rewards. Visitors earned points by completing challenges and checking in at participating farmers markets, then redeemed them for exclusive merchandise through a branded online store.

The team wanted to increase repeat visits, reward participation in the Farmers Market Trail Passport, and strengthen brand loyalty with meaningful perks, while keeping fulfillment simple across a large regional campaign.

Tourismo built a branded WooCommerce redemption store, integrated with the Farmers Market Trail Passport app. Users earned points in the app by completing challenges and check-ins, and redeemed them online for custom rewards including BC Farmers Market Trail Veggie Socks and West Coast Seeds Insect Beneficial Blend. Automated redemption rules and reporting streamlined the entire experience.

Users access the Rewards Market directly from the app. With one click, they’re taken to the online store where they can browse and redeem rewards.


BC Farmers Market Trail custom veggie socks, a branded reward, available for 3,000 points.

West Coast Seeds Insect Beneficial Blend, a unique reward option connecting local food and sustainability, available for 2,000 points.

The program drove strong engagement, with hundreds of redemptions in the first cycle. Rewards connected to the market’s values—like branded merchandise and garden-friendly seed packs—deepened user connection, while the store setup created a scalable model for future offerings.

BC Farmers Market Rewards Program Campaign (with Online Redemption)

Tourismo

How gamification helped entice BC Ale Trail Visitors back for a second round. 

Perfectly Paired | The BC Ale Trail + Tourismo

Few platforms better capture the phrase “right idea at the right time” than the BC Ale Trail.

as the craft beer movement was shifting from niche to mainstream, the BC Ale Trail is the brainchild of the BC Craft Brewers Guild. 

Providing newbies and established brew sommeliers alike an engaging, insider’s itinerary for the absolute best BC beer, the BC Craft Brewers Guild’s vision was to deliver region-changing value for breweries, consumers, and communities alike.
That vision was a prescient one — in just a few years, the BC Ale Trail platform hit a staggering 26,000 users. 

From timing to awareness to an established audience, the BC Ale Trail had all the right ingredients assembled to become one of the all-time greats in the beverage sector. 

But despite those early successes, trouble was brewing…


The BC Ale Trail platform was struggling to re-engage their massive audience 

A simplistic app frustrated users and burdened breweries with upkeep and admin

Audience decay and poor retention was quickly accelerating

As early as 2022, BC Ale Trail saw a problem. Despite establishing a huge audience, re-engaging and retaining audiences proved a big problem. 
Seeking a solution to benefit consumers and breweries alike, the BC Craft Brewers Guild worked with external developers to create a simple BC Ale Trail app. Audiences were awarded points for repeat check-ins that they could redeem for brews, swag, or events — it felt like a no-brainer solution. 

The problem? That “app” was rudimentary to the point of user frustration with limited functionality resulting in massive churn (basically, a glorified spreadsheet). So, not exactly engaging.

Meanwhile, a handful of sneaky brew lovers began gaming the system by“checking in” at multiple breweries by driving by at all hours of the day, and gobbling up points. Incentive to cheat was high; incentive to revisit breweries was unmoved.  

It was bad times for the breweries, too. Since the app wasn’t integrated with the BC Ale Trail platform, breweries were required to manually update key details across two platforms resulting in errors, dated information, and frustration at every level. 
The takeaway? 

With little change in retention and re-engagement, the golden taps of opportunity for the BC Ale Trail were drying up — fast. 


Tourismo's engagement toolkit made it simple for the BC Ale Trail team to coordinate and distribute weekly pub quizzes 

Breweries enjoyed a massive bump in marketing and awareness, attracting first-time and returning brew lovers alike 

Growth Through Riddles | Engagement Toolkit + Gamification

Despite hiccups (a lot of them), the BC Ale Trail 

 seeing some traction from the gamification introduced with their initial app. A new app was needed — no question. While that was a critical component, the BC Ale Trail team knew it wouldn't be a silver bullet. 

With a new app live, the BC Ale Trail needed to build on the initial engagement and signal they saw from their previous app. To entice visitors back for a second (and third, and fourth) round, they used Tourismo’s engagement toolkit to create and distribute 

most tried and true brewery event in existence: the pub quiz. 
But one-off quiz nights weren’t going to move the needle — they needed a solution that every brewery along the way could engage with. 

Using the Tourismo platform, the BC Ale Trail team made it easy for breweries to get involved and drive engagement. 

1) The BC Ale Trail team creates weekly pub quizzes directly in the Tourismo platform

2) The BC Ale Trail distributes trivia questions and details to breweries via Tourismo 

3) Breweries embed trivia details on their website, send push notifications, and use provided assets to spread the word on social media

4) Breweries retarget past visitors via push notifications in the BC Ale Trail app.

5) Customers get rewarded points for checking-in during specific times and for every correct answer submitted (and, of course, some really good times).

20% increase in engagement (daily check-ins)  

10k app downloads with 6k notifications enabled 

Simple to organize and distribute, weekly pub quizzes represented a game-changer for the BC Ale Trail platform. Audiences were flowing back to breweries along the trail, millions of points were accrued, and the BC Ale Trail had officially found their second wind. 

The BC Ale Trail now had a centralized tool to collaborate with and engage breweries 

With easy to use analytics and automated updates, breweries could see the BC Ale Trail impact 

Key metrics: 8% increase in time in app   

Making the Case for Another Round | Collaboration + Analytics

Beverage sectors similar to the BC Ale Trail get it: not every brewery thinks of themselves as a driving force for tourism from the get-go. But that buy-in from constituents matters — platforms like BC Ale Trail are only as good as the effort and engagement of the breweries along for the ride.

Constituent buy-in was a key component of The BC Ale Trail from the very beginning. Conferences, podcast appearances, brewery visits, and tons else were all core activities that all paid off. But while that’s great for getting breweries onto the platform, the BC Ale Trail team needed a way to maintain that momentum and encourage further engagement. 

That’s where two core elements of Tourismo came in: in-depth analytics and automated updates.

Again, we get it — requesting that brewers turn into data-experts is a BIG ask. Breweries on The BC Ale Trail platform can easily access their reporting and analytics in just a few clicks in Tourismo, but any beverage sector pro will tell you that that engagement will be sporadic at best. 

Enter automated updates. To give constituents a clear view of the benefits of joining the BC Ale Trail, breweries received automated updates showcasing key metrics specifically related to platform activities. 

With minimal setup required from the BC Ale Trail, the result was a “hands-off” engagement tactic that significantly increased constituent buy-in — all while motivating breweries to engage and experiment with Tourismo tools to solidify their status as a destination along the Ale Trail.
In-platform constituent engagement skyrocketed, brewery profile quality increased, and many, many more beers were poured across the board.


The pairing of Tourismo with the BC Ale Trail is a textbook example of how building an incredible audience only gets you so far. 

By deepening their ability to collaborate with breweries at scale and retaining the attention of first and returning brew lovers alike, Tourismo and the BC Craft Brewers Guild tapped into a satisfying solution at every level. 

Elevating a brewery to “destination status” takes a lot of talent and a lot of time. And while neither the BC Ale Trail or Tourismo can help breweries with that talent part, the right tools can radically reduce the time needed to reach that legendary status.  

Perfectly Paired | The BC Ale Trail & Tourismo 

How Savour Alberta South unlocked southern' Alberta's development potential. 

Connecting the Spots | How Savour Alberta Unlocked their Development Potential

Vast, beautiful, and diverse, the Southern Alberta region easily fits the bill of “future international tourist destination.” 

But flight-worthy destinations don’t happen overnight. Travel Alberta (along with the key communities across the region including Tourism Medicine Hat, Lethbridge, Taber, and Pincher Creek) knew that individual points across Southern Alberta were increasingly bustling with visitors — but those spend-ready tourists weren’t given the opportunity to dig deeper into what the region truly had on offer. 

Communities across the region knew full-well that Southern Alberta had the potential to become Canada’s next great destination. But getting to that destination posed some daunting logistical challenges...


Despite growing high-season traffic, Southern Alberta communities were seeing close to zero shoulder season traffic

Visitors were spending in select communities, but not exploring the wider region

The region lacked a coordinated campaign and narrative to elevate individual destinations into guided experiences worth visiting year-round

The Problem | Assembling the South AB Squad 

From Lethbridge to Medicine Hat, points on the Southern Alberta map were experiencing a significant spike in tourism traffic. Yet despite the diverse range of experiences and tastes on offer, audiences weren’t sticking around. 

The desire for a clear region destination brand was there. But with destinations disconnected from one another and consumers given no guide or itinerary of where to go or what to do, Southern Alberta’s development opportunity wasn't being fulfilled.

Bridging the Gap | The Savour Alberta South Campaign

To elevate Southern Alberta to a regional destination, a cohesive marketing campaign was needed to create connections, raise awareness, and drive new levels of traffic. 

In case you’ve never been, Southern Alberta is a culinary cornucopia. From complex locally brewed craft beers to the single best cob of corn you’re likely to taste, the breadth of available flavours and experiences is mind-expanding. To top it off, Southern Alberta's big-sky river valleys and jagged alpine peaks provide the perfect set and setting to pair with the hundreds of farm operators, restaurants, and breweries nestled throughout the region.

From DMO's to developers, everyone was in agreement — elevating Southern Alberta into an agri-tourism destination was a no-brainer.

Working with Tourismo, Tourism Medicine Hat (working on behalf of DMOs across the region) crafted the Savour Alberta experience in just a few meetings. Region-encapsulating and ready for development, the campaign experience would guide tourists from well-established culinary hotspots to off-the-beaten-track hidden gems — point-to-point adventures ready to captivate audiences for days, even weeks. 
Buy-in from key constituents and communities was immediate. The concept was sound and enthusiastically welcomed. Now, the tricky logistical work was about to begin… 


Tourismo's collaborative platform gave Tourism Medicine Hat a single place to organize listings and plan the Savour Alberta campaign 

Savour Alberta used Tourismo's AI-assisted listing tool to instantly add 150+ listings that collaborators could claim and edit

With listings onboarded in just a few days, Savour Alberta planned and distributed campaign details directly from the platform 

Tying the Region Together | Listings & Region Building 

Everyone was keen on the Savour Alberta campaign, but Savour Alberta needed a single place to organize collaborators before building out the guided experiences required to make that campaign a reality. 

Tourismo’s collaborative platform gave Savour Alberta that one place. With listings, collaborators could quickly add their website and key details to the platform. From there, Savour Alberta could easily upload those listings in real-time to their website. Plus, profile “scores” instilled a healthy sense of competition among constituents to up their “listing game” — the more details and content, the higher the score. 

With their listing live, collaborators were then able to craft and publish content directly in Tourismo that would automatically be uploaded to the Savour Alberta website and platform when exploring itinerary options. 

Meanwhile, Tourism Medicine Hat could easily create “sub-regions” within Savour Alberta for tourists on tighter timelines in just a few clicks. 

Flexible and consolidated communication was suddenly a reality. The broader Southern Alberta region, almost overnight, was connected —  Savour Alberta could now easily plan, communicate and distribute campaign details and events through Tourismo’s integrated email builder to give constituents and the region the marketing coverage it always deserved. 

Savour Alberta kept visitors engaged and exploring with easy to build guided itineraries

In just a few hours, Savour Alberta built multiple itineraries that nudged visitors towards "must-see" places to capture more revenue in the Southern Alberta region   

With constituents on-board, it was time to build the corridor. 

The Savour Alberta project depended on guided itineraries to keep consumers engaged and in-region. That required building out multiple itineraries to appeal to a wide range of consumer tastes and interests from farm fresh plates to craft brews. 

Thing is, that’s never been a simple task. Rewind just a few years back, and building guided itineraries represented a massive investment. It wasn’t unusual for platforms to spend upwards of $50,000 just to develop a single guided itinerary. Yikes.

Savour Alberta knew they needed to offer a variety of trails and experiences that took consumers across the region in a way that was engaging and important to them. On top of that, unlocking the year-round potential of the region was huge — so itineraries needed to be season-specific to drive that demand and unlock full development potential. 

All that meant that those itineraries needed to get created in a matter of days, not months.
The good news? Working with Tourismo meant itineraries could move from idea to reality in just a few 

Real-World Case Studies

Featured

Perfectly Paired | The BC Ale Trail & Tourismo

Connecting the Spots | Savour Alberta & Tourismo

A Jurassic Jaunt | Travel Drumheller & Tourismo

Social Campaign Case Study

The Ice Cream Ale Trail Passport

The Alberta Ale Trail Poster Campaign

Re:BC Newsletter Campaign

BC Farmers Market Rewards Program Campaign (with Online Redemption)

Real-World Case Studies

Featured

.css-nzdyzb{position:static;}.css-nzdyzb::before{content:'';cursor:inherit;display:block;position:absolute;top:0;left:0;z-index:0;width:100%;height:100%;}Perfectly Paired | The BC Ale Trail & Tourismo

Connecting the Spots | Savour Alberta & Tourismo

A Jurassic Jaunt | Travel Drumheller & Tourismo

Social Campaign Case Study

The Ice Cream Ale Trail Passport

The Alberta Ale Trail Poster Campaign

Re:BC Newsletter Campaign

BC Farmers Market Rewards Program Campaign (with Online Redemption)

Perfectly Paired | The BC Ale Trail & Tourismo