Last week the 2025 VIATEC awards kicked off — and it was a big night for Tourismo. 

Tourismo Wins Emerging Startup of the Year at the 2025 VIATEC Awards

 kicked off — and it was a big night for Tourismo. 

We here at Tourismo are no stranger to the 

 Awards. It's always a really good time. But this year was pretty special. 

Tourismo is proud, humbled, and excited to be named Emerging Startup of the Year.

Knowing that our clients and 45,000+ travellers align with our mission to foster a more sustainable tourism industry keeps all of us driven and motivated to build something incredible. This award simply adds to that motivation and excitement to make that happen. 

Naturally, our biggest and most heartfelt thanks goes out to our incredible clients and every traveller who's engaged with our client's platforms. 

Moments like these are pretty damn great, but there's a ton more to do. It's a cliche, but true — we're just getting started.

After many, many conversations with our clients, we're putting the finishing touches on a handful of new features to make collaboration smooth, drive deeper visitor engagement, and deliver greater impact. 

We'd love to hear what you think, so don't hesitate to reach out for a sneak peak. 

Thank you, again, for hopping on this trail with us. We're excited to show you where it goes. 

Tourismo Wins Emerging Startup of the Year 

Introducing Tourismo, an innovative destination management platform designed to empower collaboration and foster a sustainable tourism industry.

 – Introducing Tourismo, an innovative destination management platform designed to empower collaboration and foster a sustainable tourism industry. By enhancing collaborative marketing and development efforts, Tourismo bridges the gap between communities, travel operators, and marketers, ensuring even the smallest voices are amplified through high-quality content across multiple channels.

Conceived by The Number, a creative technology company based in Victoria, BC, Tourismo focuses on AI-powered collaborative content creation combined with proven marketing tools to enhance tourism as a force for good.

“BC’s world-class tourism industry and thriving technology sector sets our province apart,”

Minister Spencer Chandra-Herbert, Minister of Tourism, Arts, Sport and Culture. 

“I’m thrilled to see a homegrown tech start-up embracing the collaborative spirit to showcase BC’s successes around the world.”

Out of the gate with 45,000+ subscribed traveller users across client platforms, Tourismo is already creating an impact, powering nationally recognized campaigns like 

The BC Ale Trail, BC Bird Trail, Paddle BC, and the Alberta Ale Trail.

 of views each month across websites, apps, social media, and other digital channels.

“Tourismo has provided our craft beer sector with an opportunity to collaborate with Travel Alberta and destination marketers across the province,”

Blair Berdusco, Executive Director of the Alberta Small Brewer’s Association

“The platform ensures that every brewery and community's voice is heard, sharing what is uniquely special about craft beer in Alberta.”

At its core, Tourismo is built for social and environmental responsibility, featuring tools and processes that empower locally owned small businesses. The platform promotes regenerative travel strategies and indigenous economic reconciliation, ensuring tourism benefits are widely distributed.

“We’re excited to apply our decades of experience in marketing and technology to an initiative that creates a positive impact,”

“Collaboration is a powerful lever for change, enabling the tourism industry to grow sustainably.”

In today’s digital age, high-quality experiences are an expectation. Tourismo allows travelers and residents to engage with a digital layer throughout their journeys, enhancing their experiences while giving back to the communities they visit.

Tourismo is an innovative destination management platform designed to empower communities and foster a sustainable tourism industry. Tourismo was created from The Number, a family-owned creative technology company based in Victoria, BC, serving small businesses and the tourism industry for over 20 years. 

Kirsten Ovstaas, Marketing & Communications 

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Tourismo Wins Emerging Startup of the Year

Meet Tourismo: Making Tourism a Force for Good

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Meet Tourismo: Making Tourism a Force for Good

Tourismo Wins Emerging Startup of the Year