Meet Tourismo: Empowering Collaboration through Technology to Make Tourism a Force for Good
Victoria, BC – December 2024
Introducing Tourismo, an innovative destination management platform designed to empower collaboration and foster a sustainable tourism industry. By enhancing collaborative marketing and development efforts, Tourismo bridges the gap between communities, travel operators, and marketers, ensuring even the smallest voices are amplified through high-quality content across multiple channels.
Conceived by The Number, a creative technology company based in Victoria, BC, Tourismo focuses on AI-powered collaborative content creation combined with proven marketing tools to enhance tourism as a force for good.
“BC’s world-class tourism industry and thriving technology sector sets our province apart,” said Minister Spencer Chandra-Herbert, Minister of Tourism, Arts, Sport and Culture. “I’m thrilled to see a homegrown tech start-up embracing the collaborative spirit to showcase BC’s successes around the world.”
Out of the gate with 45,000+ subscribed traveller users across client platforms, Tourismo is already creating an impact, powering nationally recognized campaigns like The BC Ale Trail, BC Bird Trail, Paddle BC, and the Alberta Ale Trail. These initiatives generate hundreds of thousands of views each month across websites, apps, social media, and other digital channels.
“Tourismo has provided our craft beer sector with an opportunity to collaborate with Travel Alberta and destination marketers across the province,” said Blair Berdusco, Executive Director of the Alberta Small Brewer’s Association. “The platform ensures that every brewery and community's voice is heard, sharing what is uniquely special about craft beer in Alberta.”
At its core, Tourismo is built for social and environmental responsibility, featuring tools and processes that empower locally owned small businesses. The platform promotes regenerative travel strategies and indigenous economic reconciliation, ensuring tourism benefits are widely distributed.
“We’re excited to apply our decades of experience in marketing and technology to an initiative that creates a positive impact,” said Chris Nohr, Founder and CEO. “Collaboration is a powerful lever for change, enabling the tourism industry to grow sustainably.”
In today’s digital age, high-quality experiences are an expectation. Tourismo allows travelers and residents to engage with a digital layer throughout their journeys, enhancing their experiences while giving back to the communities they visit.
About Tourismo
Tourismo is an innovative destination management platform designed to empower communities and foster a sustainable tourism industry. Tourismo was created from The Number, a family-owned creative technology company based in Victoria, BC, serving small businesses and the tourism industry for over 20 years.
Contact for Media Inquiries:
Kirsten Ovstaas, Marketing & Communications
Phone: 250-812-3064
Email: kirsten@tourismo.co
To learn more about Tourismo and its innovative approach to destination management, visit https://tourismo.co/.