Introducing Tourismo Campaigns

Introducing Tourismo Campaigns

In case you didn’t know, Tourismo is closely related to The Number — a 21-year old agency in Victoria, BC with deep ties to the tourism industry. We’ve served hundreds of tourism industry clients over the years. The experience we’re lucky enough to have built is deep. 

But we’ve always known the agency-model isn’t necessarily the right fit for every scenario or tourism organization. 

Those years of experience informed the creation of Tourismo. With Tourismo, our objective has always been to transform how tourism development, stewardship, marketing and expertise is accessed, packaged, and delivered

Today, we’re over the moon to announce a solution to “tourism industry marketing woes” that’s been years in the making: Campaigns. 

The Problem

While there are exceptions, the current state of working with an agency to build and deliver a tourism campaign is — well — pretty grim. 

To simply get started with an agency to build a campaign requires valuable time and money spent on administrative overhead and RFPs. 

And if a campaign does get off the ground, more often than not we see tourism organizations having to manage a patchwork of contractors and then being left with a massive planning document for that already busy tourism organization to execute. 

The reality is that traditional agency models are slow and expensive. But even worse, old school agency models leave a good chunk of that campaign execution work up to the one person who needs that support the most — the client! 

Time and again we’ve seen promising tourism organizations invest in ambitious projects, only to fail getting them off to ground due to a lack of capacity, and onerous project requirements. 

The Solution

We believe (and know) that tourism can be a force for good. We know from experience that for that to be true, the every tourism organization at any size or scale needs a fighting chance go build and deliver campaigns that drive real impact and growth. 

Tourismo Campaigns does exactly that. 

With Tourismo Campaigns, we’re empowering tourism organizations with accessible, impactful, and measurable marketing solutions that free them from outdated processes and accelerate their path to success. 

In as little as 24 hours, any tourism organization can access the expertise and support they need to plan and deliver a destination-growing campaign. 

No RFPs. No weird gatekeeping of know-how. No retainers. 

Here’s how it works: 

How Tourismo Campaigns Work

Campaigns reimagines the way tourism marketing gets done. 

From start to finish, Tourismo Campaigns let any tourism organization access world-class tourism marketing expertise while receiving start to finish support — no contractor wrangling or lengthy RFPs required. 

Here’s how it works:

• Pick from a Menu of Pre-Packaged Solutions
  Any DMO or tourism organization can select from a menu of standardized campaign packages including themed trails, digital ad campaigns, content creation, and social media strategies. Each package is built and informed from real industry experience. Deliverables, outlines, and costs are clearly outlined (aka: no more surprises, ever!)

• Receive Expert Guidance ASAP
  Any interested organization simply “inquires now” via the Tourismo Campaign marketplace. After inquiring, you’ll get connected directly to a dedicated account manager to define needs, scope, and suggest the best “campaign recipe” (or, a combination of tactics).

• Get Connected with the Right Partners for the Job 
  Whether you’re a “one person DMO” or part of a growing org, you’ve got a lot going on! To help you save time and avoid endless contractor wrangling, your account manager will connect you to the right partners to make your campaign as successful as possible including photographers, designers, influencers, subject matter experts, and more. 

• Save Time with Seamless Project Management
  Once your campaign is planned, your dedicated partners carry out the work for you, coordinated by Tourismo’s internal project managers. Clients can opt for different levels of support or bring on recognized partners to reduce management fees.

• Access Consolidated Reporting & Delivery
  Everything from creative assets to campaign results is managed and reported through the Tourismo platform, eliminating manual processes that usually take hours or even full-time employees. Campaign outcomes are delivered with transparent metrics and a clear record of impact.
  

Why This All Matters for Tourism Organizations

Tourismo Campaigns create real, measurable value for tourism organizations of all sizes:

• Save Time and Money
  By eliminating the cumbersome agency procurement process and offering standardized yet customizable packages, organizations dramatically reduce admin and overhead (and avoid the risk of overpaying for bloated, one-size-fits-all services).

• Access Top Talent
  Your organization can now easily tap into a team of industry experts (IE: photographers, writers, digital marketers, and strategic consultants) without the gamble of random freelancers or the markup of traditional agencies.

• More Impact, Less Hassle
  Campaigns deliver finished, implemented work (and not just plans or reports) ready to launch and measure. Tourism organizations gain true last-mile delivery: instead of just having a great idea or strategy, you’ll see it executed and producing tangible results.

• Transparent Campaign Offerings
  Standardized campaign packages allow for true apples-to-apples comparisons on pricing, deliverables, and results, erasing doubt and risks regarding budgeting, timelines, or planning.

• Supports the Mission of Tourism for Good
  Every campaign empowers destinations to not just market themselves, but grow thoughtfully, efficiently, and sustainably — because the wrong agency commitment can potentially ruin a promising, growing tourism organzation.

Let’s Usher in a New Era of Tourism Marketing

It sounds like a cliche, but Tourismo Campaigns represents a huge step for tourism marketing. With Campaigns, we’re blending the best of agency expertise with the efficiency and transparency of a modern platform or SaaS platform (software as a service). Whether you’re a large city with a complex development plan or a small destination launching a new trail, Campaigns give you the tools, team, and technology you need to succeed.

The days of endless RFPs, unclear deliverables, and administrative headaches are coming to an end. With Tourismo Campaigns, tourism organizations can effortlessly access a lower risk and more impactful model for tourism marketing.