Case Studies

BC Farmers Market Themed Video Case Study

For the BC Farmers’ Market Trail, Tourismo produced a hero narrative video that highlights the trail’s focus on sustainability, local food, and community connection. This one-minute cinematic piece, paired with short-form social reels and photography, encouraged travelers to explore the trail under the rallying call: “Taste BC Like Never Before.”

Watch our cinematic feature showcasing the project between Tourismo and the BC Farmers’ Market Trail.

Overview

The BC Farmers’ Market Trail partnered with Tourismo to launch a themed video campaign designed to inspire travel to local markets while showcasing sustainable transportation options like biking and bus travel. Over multiple days and locations, we captured authentic stories featuring models, high-quality videography, and professional editing. The result was a compelling visual campaign that positioned the Trail as a destination for both taste and sustainability.

Challenge

The BC Farmers’ Market Trail needed a way to:

Showcase its sustainability values in an engaging way
Drive awareness and visitation across multiple communities
Provide partners with versatile, professional video and photo assets
Deliver a strong, unified message across digital channels

Solution

Tourismo delivered a full Themed Video Package to meet these goals:

Hero Story Video – A one-minute cinematic feature showcasing multiple markets, sustainable transport, and community connections.
Social Reels & Short Clips – Optimized snippets designed for Instagram, Facebook, and digital ads.
Professional Photography – A suite of stills capturing markets, models, and regional highlights for use across promotional channels.
On-Site Production – Multi-day filming across diverse market locations, with models and professional production teams to ensure premium-quality content.
End-to-End Management – From storyboarding and shot lists to post-production editing and delivery.

Impact

Compelling Storytelling: The narrative video connected sustainability with culinary discovery, making the Trail more than just a directory—it became a movement.
Versatile Deliverables: The package provided the Trail with a content library usable across social, web, and advertising.
Stronger Engagement: The “Taste BC Like Never Before” call-to-action gave audiences a clear reason to explore, increasing both awareness and intent to visit.
Scalable Model: This campaign framework can be replicated by other destinations looking for story-driven, multi-location video content.