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Jonny Bierman — Founder of Eco Escape Travel

Jonny Bierman 

Jonny is the founder and lead of Eco Escape Travel and one of Canada’s most versatile voices at the intersection of destination marketing and travel journalism. With bylines in TIME Magazine, National Geographic, Condé Nast Traveler, BBC Travel, Vogue, Travel + Leisure, and Lonely Planet — and as co-author of the Lonely Planet British Columbia & the Canadian Rockies guidebook (2024 & 2026 editions) — he brings a journalist’s instinct for story to every marketing brief. He has spent over a decade helping DMOs, hospitality, and tourism operators tell stories that connect on a human level — turning values, landscapes, products, and cultures into communications that drive visitation, loyalty, and lasting emotional connection.

Eco Escape Travel is a Vancouver-based destination marketing and sustainable brand storytelling agency operating at the intersection of travel journalism and marketing. We help DMOs, accommodations, and tourism operators find their story — and tell it in a way that builds trust, drives bookings, and creates lasting impact. Our work spans narrative strategy, content creation, and campaign development, grounded in nearly a decade of on-the-ground experience across Alberta, British Columbia, Canada, and internationally.

Website: www.ecoescapetravel.com

Areas of Specialization

  • Sustainable Brand Storytelling

  • Destination Marketing

  • DMO Strategy

  • Inclusive & 2SLGBTQIA+ Tourism

  • Social Media Strategy, Marketing & Community Management

Core Outputs

  • Narrative strategy & brand voice development

  • Research, discovery & stakeholder consultation

  • Long-form editorial content (articles, guidebooks, destination guides)

  • Social media content creation and community management

  • Campaign development & execution (SEM, PPC — Meta, Google, Reddit, TikTok)

  • Email newsletter campaigns and newsletter growth campaigns

  • Sustainability storytelling frameworks

  • Website design and maintenance

  • Photo/video creative direction

  • Video editing

  • Staff storytelling guides & toolkits

Case Studies & Previous Work

Brand & Campaign Work

  • Land of Hidden Waters (Destination BC Co-op) — Full brand marketing strateg and digital work covering Kamloops, Wells Gray, Cariboo, and Lower North Thompson Valley; editorial calendar, paid media, website maintenance, SEO, newsletters, social content, and partner communications. Eco Escape Travel started the brand and its channels from scratch in 2020.

  • Instagram: @landofhiddenwaters (4.6k followers)

  • Facebook: facebook.com/landofhiddenwaters (5k followers)

  • TikTok: @landofhiddenwaters (1.6k followers)

  • Land of Hidden Waters (ongoing): Reel 1 | TikTok 1 + Reel 2 | TikTok 2 + TikTok 3

  • Recent micro-influencer campaign (@herpnwadventures): Reel 1 | Reel 2 (Content creator campaign (Stephanie Devereaux): 500,000+ unique views | 8.5%)

Results — Land of Hidden Waters

Website, social, paid, and email — 2025 reporting periods.

  • Website: 45,000 active users (+224% YoY) | 11,700 outbound clicks (+106% YoY)

  • Newsletter open rates: 34.26% (fall) / 28.38% (spring) — industry avg ~22%

  • engagement rate

  • Gold Rush Trail & Cariboo Chilcotin Coast Tourism Association — 5-year partnership (2018–2023) delivering full digital marketing, content creation, social media, and newsletter growth. www.goldrushtrail.ca | www.landwithoutlimits.ca (26,000+ Facebook followers)

  • Destination Canada 2SLGBTQIA+ campaign strategy, video production, media buying, and social media across Canadian and US markets. travel.destinationcanada.com/en-us/lgbtq2

  • AdvantageHOPE 2024 - 2026: Hope, Cascades & Canyons & Fraser Canyon — Full-service DMO marketing: social media, paid digital, email marketing, video editing, graphic design, copywriting, and DAM onboarding.

Results — Hope, Cascades & Canyons Portfolio

Instagram Results:

  • 912 followers | +1,198% increase in views | +1,397% jump in account engagement

  • Top-performing content: spring posts (mid-to-late February) — aligned with Q1 seasonal strategy

Facebook Results:

  • 195 page follows | +1,200% change in page follows | +424.7% page engagement increase | 100% organic


Speaking & Thought Leadership

  • BCHA Summit keynote — 2026

  • Beyond Green Leadership Summit — 2025

  • International Indigenous Tourism Conference — 2025

  • British Columbia Tourism Industry Conference — 2025

  • Further East, Bali — 2024


Published Editorial (Selected)

Full portfolio: ecoescapetravel.com/stories

Contact Information

Email: jonny@ecoescapetravel.com

Phone: 604-902-0452

Website: www.ecoescapetravel.com

Based in Vancouver, British Columbia, Canada