Inventory Assessment
<p>Discover your region’s tourism-related businesses, assess their readiness and uncover opportunities to strengthen your visitor offering.</p>
destination development
Tourismo Campaigns
Taste of Place Agent
destination development
Taste of Place Agent | Grow Your Culinary and Agritourism Destination
Created in partnership with the Culinary Tourism Alliance, The Taste of Place Agent assesses, measures, coaches, and refines a regions readiness and alignment with high yield culinary and agritourism audiences
The Problem We are Solving
Travellers increasingly choose where to go by what they can eat and drink. Building genuinely great culinary and agritourism experiences takes real expertise, and that expertise has only ever been able to reach so many destinations at a time. The Taste of Place Agent changes that. It takes the methodology the Culinary Tourism Alliance has refined over nearly two decades and makes it available to any destination, on demand.
How it works
The Alliance brought the methodology. Tourismo made it run on demand. The Taste of Place Agent:
Gathers your data. The agent reviews your public-facing experiences and signals, from reviews and menus to booking pages and social media.
Assesses your inventory. It scores each experience against the Taste of Place rubric across six dimensions of place.
Hands back a plan. You get specific, practical recommendations for your destination and your operators, plus a benchmark score to track progress over time.
What it measures
The Taste of Place Score rates whether an experience is genuinely rooted in place across six dimensions:
Taste of Place
Locality of Ingredients
Taste Reputation
Quality of Experience
Online Food Storytelling
Bookability
Who it is for
Built for destination organizations, sector associations, chambers, First Nations communities, and municipal tourism teams. It brings specialized expertise within reach of destinations of every size, including the smaller teams that have rarely had a way to access it.
PRICING
Clear scope, clear
investment.
Experience Passport
Starting at $2,000*
*CAD plus applicable taxes, token costs may apply
What you get:
We help you build your database
Concierge import of your existing culinary members
Optional foraging for additional potential partners
organize and configure your regions
Complete analysis
Gather all website data, socials and visitor feedback.
Process data and generate Taste of Place Score for each business.
Onboarding and Shared Review
training and onboarding into platform
review and discussion around insights
assistance in planning next steps
See your Taste Agent in Action!
Book a demo or request a free destination assessment to get started.
Ready to get started?
Tell us a few things about your destination and we'll get back to you within 24 hours.
Related Campaigns
Themed Trail
<p>Turn your community’s stories into an interactive trail that connects visitors with local businesses and hidden gems. You'll inspire exploration, encourage local spending and measure engagement.</p>
destination development
Content Creation
Authentic Storytelling
Partner Engagement
Member Engagement
<p>Turn your partners into active collaborators. Our team helps local businesses use your tourismo platform, share better content, and see the value of taking part.</p>
destination development
Partner Engagement
Email
Experience Passport
<p>Give visitors more reasons to explore your destination with a digital passport campaign that connects local businesses, activities and rewards.</p>
Featured
Visitor Engagement
Contesting
destination marketing
Audience Building
destination development
Visitor Feedback Flywheel
<p>The Visitor Feedback Flywheel uses quick QR code surveys to capture what visitors love, what gets in their way and what could make their visit better—while the experience is still fresh. </p>
destination development
Points and Rewards Program
Create a powerful connection between your app users and business partners with redeemable in-app rewards.
Contesting
Partner Engagement
Audience Building
destination marketing
Monthly Newsletter Campaign
Nurture first-time visitors and keep locals informed with a monthly newsletter for your destination.
Email
Content Creation
Branded App
<p>Create a branded mobile app that helps visitors discover your destination’s places and experiences. Our proven template simplifies launch, with technical setup and app store submissions handled by our team and content easily managed through tourismo.</p>
Infrastructure
Content Creation
destination marketing
WordPress Integration
Supercharge your website and automate your processes with our WordPress Integration package.
Featured
Infrastructure
Website
Visitor's Pledge Campaign
Encourage responsible travel and community alignment through a visitor-facing pledge campaign.
Featured
Visitor Education
Responsible Travel
Visitor Engagement
Audience Building
Survey Contest
Motivate travellers to explore deeper while gathering actionable audience insights with a Survey Contest.
Featured
Audience Building
Visitor Engagement
Research & Strategy
Contesting
Connected Website
<p>A future-proof destination website that does more for your visitors, members and team. Connect content, member listings and visitor engagement in one place, with less manual work and technical upkeep.</p>
destination marketing