Themed Trail

Bring your community’s story to life, one stop at a time.

Themed trails are an established way to blend authentic storytelling with place, transforming your destination into an immersive, interactive experience. Whether it’s food and drink, history and culture, or family fun, themed trails connect visitors with local businesses and hidden gems in a way that’s meaningful, and measurable.

Our team of content development experts will collaborate with you to craft a trail tailored to your community’s strengths and your visitors’ interests. We'll help you design, develop, and implement a trail that turns exploration into engagement.

Key Benefits

• Storytelling that Drives Action: Inspire visitors to move through your community by embedding compelling narratives into each stop.

• Support for Local Business: Strengthen your local economy by directing foot traffic to local shops, restaurants, and experiences.

• Customizable & Scalable: Trails can be seasonal, thematic, or evergreen to align with your brand and grow with your needs.

• Digital-First, Data-Driven: Our interactive, mobile-first design provides you with real-time insights into visitor engagement and trail performance.

• Hands-On Expertise: Work with Tourismo’s team of content and tourism specialists to bring your unique story to life.

What You Get:

Kickoff Planning Session

A collaborative meeting to discover goals and timelines for your customised trail

Building your Trail

• Research & Planning based on theme and brief with a subject matter expert and tourism expert

• Develop fully branded, interactive digital trail experience (available for app or web)

• Review and feedback

• Partner communication

• Graphic design package, including hero graphic and social media sharing assets.

Launch support

Post Launch Report

A debrief reviewing the final project and the first 30 days of traffic

Starting at: $7500

*price varies based on size and duration of itinerary