Tourismo Playbooks
Blogging that inspires travel
A Practical Guide to Creating Blog Content That Drives Discovery, Bookings & Community Engagement
Tourismo Campaigns
Themed Trail
destination development
Content Creation
Authentic Storytelling
Partner Engagement
Better Content
Inspire visitors with authentic, interactive content
Increased Exposure
Drive discovery and awareness of other experiences in your community
Strengthen Brand
Solidify your story of place with a narrative that captures the best of your destination
Bring your community’s story to life—and give visitors more reasons to explore
Turn your community’s food, culture, history or hidden gems into a journey people want to follow. Themed trails connect individual places through a compelling story, giving visitors more reasons to explore, discover local businesses and spend time in your community.
Our tourism and content specialists work with you to shape the concept, develop the stories and launch an interactive digital trail. Built around your community’s strengths and your audience’s interests, it makes discovery easy—and participation measurable.
Key Benefits
Turn interest into exploration. Connect stops through engaging stories and clear directions that inspire visitors to keep going.
Put more local businesses on the itinerary. Introduce visitors to shops, restaurants and experiences they might otherwise miss, creating more opportunities for local spending.
Give people new reasons to visit. Build trails around seasonal highlights, distinctive themes or year-round experiences that appeal to your audiences.
Learn what gets people exploring. Track digital engagement and, where enabled, check-ins to understand which stops attract attention and improve the trail over time.
Bring your idea to life with expert support. Our team helps with trail planning, content development and digital setup, giving you the capacity to move from concept to launch.
PRICING
Clear scope, clear
investment.
Experience Passport
Starting at $7,500*
*CAD plus applicable taxes, price varies based on size and duration of itinerary
What You Get:
Kickoff Planning Session
A collaborative meeting to discover goals and timelines for your customised trail
Building your Trail
Research & Planning based on theme and brief with a subject matter expert and tourism expert
Develop fully branded, interactive digital trail experience (available for app or web)
Review and feedback
Partner communication
Graphic design package, including hero graphic and social media sharing assets.
Launch support
Post Launch Report
A debrief reviewing the final project and the first 30 days of traffic
Starting at: $7,500
See it in Action
Explore Themed Trails:
BC Bird Trail - Look Up, Stay Grounded
BC Ale Trail - Every Pint Tells a Story
Alberta Ale Trail - Liquid Gold
BC Farmers Market Trail - Your Route to Fresh, Local Finds
Ready to get started?
Tell us a few things about your destination and we'll get back to you within 24 hours.
Want to tackle this yourself?
Check out our FREE playbook for a comprehensive guide, backed by decades of expert experience.
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