Tourismo
Solutions
Industries
Campaigns
New
Tourismo Campaigns

Experience Passport

Visitor Engagement
Contesting
destination marketing
Audience Building
destination development

Build Audience

Engage participants with interactive, goal-driven challenges

Stronger Partnerships

Collaborate with local businesses for shared success

One passport. More discovery. More local impact.

Turn “what should we do next?” into another local discovery. A digital passport connects your community’s businesses and experiences through activities, check-ins and rewards that give visitors more reasons to explore and spend locally.

Our tourism campaign team handles the concept, creative, partner outreach, setup and launch. You get a campaign shaped around your goals, with measurable participation and practical insights to make your next campaign even stronger.

Key Benefits

    Put more places on the itinerary. Encourage participants to explore beyond familiar stops and discover businesses and experiences they might otherwise miss.

    Create more opportunities for local spending. Give people compelling reasons to visit participating businesses and support more of your community along the way.

    See how people take part. Track participation, check-ins and reward redemptions to understand which activities and locations engage your audience.

    Make it happen without stretching your team. Our experts handle campaign planning, creative development, partner coordination, setup and reporting, giving you the support to move from idea to launch.

PRICING

Clear scope, clear
investment.

Experience Passport

Starting at $2,500*

*CAD plus applicable taxes, token costs may apply

Kickoff Planning Session

A collaborative meeting to align on your goals and approach for a passport campaign.

Collaborator Outreach

Initial outreach and coordination for partners involved in the campaign. Hand off once campaign launches to continue stakeholder relations.

Campaign Set Up

Challenge setup within Tourismo including Copywriting, Task creation, Content entry, Reward setup, Testing, review and approval

Graphic Assets (if applicable)

Includes badges, hero graphic, QR code materials and promotional poster

Performance Report

Includes engagement analytics, key partner analytics and strategic recommendations for next campaign
Start Planning my Passport

what it looks like

See it in action

Ready to launch your next passport challenge?

We’ll help you design an interactive passport experience that excites your audience and engages local partners. Share a few details to get us started.

Please enter a valid email address

Want to tackle this yourself?

Check out our FREE playbook for a comprehensive guide, backed by decades of expert experience.

Tourismo Playbooks

Creating an impactful visitor's pledge

A well‑crafted pledge is one of the simplest ways to turn visitors into stewards of your destination.  Learn how to leverage tourismo to create a great pledge that will reduce travellers impact and increase their connection to your place.

Get Access Now

Related Campaigns

Visitor's Pledge Campaign

Encourage responsible travel and community alignment through a visitor-facing pledge campaign.

Featured
Visitor Education
Responsible Travel
Visitor Engagement
Audience Building

Visitor Feedback Flywheel

<p>The Visitor Feedback Flywheel uses quick QR code surveys to capture what visitors love, what gets in their way and what could make their visit better—while the experience is still fresh. </p>

destination development

Inventory Assessment

<p>Discover your region’s tourism-related businesses, assess their readiness and uncover opportunities to strengthen your visitor offering.</p>

destination development

Monthly Newsletter Campaign

Nurture first-time visitors and keep locals informed with a monthly newsletter for your destination.

Email
Content Creation

WordPress Integration

Supercharge your website and automate your processes with our WordPress Integration package.

Featured
Infrastructure
Website

Points and Rewards Program

Create a powerful connection between your app users and business partners with redeemable in-app rewards.

Contesting
Partner Engagement
Audience Building
destination marketing

Survey Contest

Motivate travellers to explore deeper while gathering actionable audience insights with a Survey Contest.

Featured
Audience Building
Visitor Engagement
Research & Strategy
Contesting

Member Engagement

<p>Turn your partners into active collaborators. Our team helps local businesses use your tourismo platform, share better content, and see the value of taking part.</p>

destination development
Partner Engagement
Email

Connected Website

<p>A future-proof destination website that does more for your visitors, members and team. Connect content, member listings and visitor engagement in one place, with less manual work and technical upkeep.</p>

destination marketing

Branded App

<p>Create a branded mobile app that helps visitors discover your destination’s places and experiences. Our proven template simplifies launch, with technical setup and app store submissions handled by our team and content easily managed through tourismo.</p>

Infrastructure
Content Creation
destination marketing

Themed Trail

<p>Turn your community’s stories into an interactive trail that connects visitors with local businesses and hidden gems. You'll inspire exploration, encourage local spending and measure engagement.</p>

destination development
Content Creation
Authentic Storytelling
Partner Engagement