CIPR 3-Month PR Standup Campaign

A Hybrid Approach to PR Strategy and Execution

Launch a high-impact PR sprint designed to build your media presence and establish your brand narrative, all within 90 days. This hybrid campaign blends strategy and execution from day one, ensuring your PR foundation is set while tactical outreach is already generating visibility and credibility.

Key Benefits

• Strategic Lift with Immediate Action – Build a strong PR foundation while executing real media activations.

• Establish Your PR Persona Fast – Define your narrative, voice, and positioning in just three months.

• Earned Media & Digital Visibility – Start showing up in the media while your long-term strategy is still forming.

• Competitive Awareness – Understand how competitors show up in the media—and how to differentiate with impact.

• Message Alignment with Milestones – Tie PR efforts to launches, events, or priority initiatives for maximum relevance.

What You Get

Month 1: Discovery & Foundation

• In-depth PR research and industry scan

• PR persona and audience profiling

• Corporate narrative and messaging framework

• PR calendar and milestone alignment

Months 2–3: Execution & Refinement

• Ongoing media list building and refinement

• Up to 2 tactical PR activations per month
  – Press releases, digital PR, or media outreach

• Monitoring, optimization, and performance insights

• Alignment with product launches, campaigns, or major announcements

Always Included

• Dedicated PR Strategist

• Weekly check-in meetings

• Measurable KPIs and performance tracking

Ideal For

• Service-Based Brands looking to raise their public profile quickly

• Tourism, Travel, or Economic Development Organizations seeking media traction and credibility

• Tech Startups or Founders entering or expanding in the North American market

• Marketing Teams or Internal Comms needing PR support without expanding headcount

• Emerging Brands preparing for launch, expansion, or funding milestones

Starting Price

Starting at $4,500 for the full three-month campaign

Includes strategic development, tactical PR activations, and monthly performance reporting.

Add-ons available: additional PR activations, thought leadership support, AI-enabled media tools, or content amplification.