Passport Campaign

The travel passport is a proven campaign tactic for engaging audiences encouraging visitor dispersion across a community or region. Connect with one of our campaign experts to design a passport that works for your community, including campaign ideation, creative asset development, partner engagement, and roll out. Take the weight off your shoulders, and add a great new measurable tactic to your overall marketing strategy for your community.

Key Benefits:

• Fully Managed, From Start to Finish: Let us handle the planning, outreach, setup, execution and post-campaign reporting.

• Boosts Visitor Engagement & Local Discovery: Encourage participants to explore your region, visit local businesses and complete fun, goal-driven activities.

• Measurable Increased Foot Traffic: Drives foot traffic and consumer attention to featured partner businesses across your region in a measurable, meaningful way.

What You Get:

• Kickoff Planning Session
  A collaborative meeting to align on your goals and approach for a passport campaign.

• Collaborator Outreach
  Initial outreach and coordination for partners involved in the campaign. Hand off once campaign launches to continue stakeholder relations.

• Campaign Set Up
  Challenge setup within Tourismo including:

  • Copywriting,

  • Task creation

  • Content entry

  • Reward setup

  • Testing, review and approval

• Graphic Assets (if applicable)
  Includes badges, hero graphic, QR code materials and promotional poster

• Performance Report
  Includes engagement analytics, key partner analytics and strategic recommendations for next campaign.

Starting At: $750