Food & Beverage Trail Development

Food & Beverage Trail Development
Engage Visitors • Build Collaboration • Grow Local Economies

Bring your destination’s culinary identity to life with a custom food, beverage, or agritourism trail. From concept to launch, our Destination Development team designs authentic, place-based experiences that celebrate your local foodways and connect visitors to the producers, chefs, and brewers who make your region unique. Whether you’re starting fresh or revitalizing an existing trail, we’ll guide you every step of the way—from research and community engagement to activation and long-term sustainability planning.

Key Benefits

• Authentic Visitor Experiences – Create meaningful, sensory connections between visitors and your local culinary community.

• Community Collaboration – Engage farmers, restaurants, markets, brewers, makers, and tourism partners to build collective impact.

• Economic and Brand Growth – Increase visitation, spending, and destination pride while positioning your region as a culinary tourism leader.

• Strategic, Sustainable Framework – Receive a roadmap for implementation, maintenance, and evaluation to ensure long-term trail success.

What You Get

• Kickoff Planning Session – Collaborative session to align on goals, trail themes, and desired outcomes.

• Community Engagement + Asset Mapping – Interviews and surveys with local businesses, plus a full assessment of culinary assets, opportunities, and differentiators.

• Trail Concept + Implementation Plan – Development of trail themes, structure, and participation criteria, followed by a comprehensive plan including recruitment, marketing recommendations, timelines, and KPIs.

• Activation + Marketing Guidance – Storytelling recommendations, promotional strategies, and cross-marketing tactics to reach and engage target audiences.

• Evaluation + Reporting Tools – Framework to measure performance, gather feedback, and support continuous improvement and expansion.

Starting Price

Starting at $30,000
Pricing varies based on the number of trails, business engagement scope, and level of activation support.
Optional add-ons available: digital passport integration, content creation, media partnerships, or launch campaign management.

Case Studies

• Richmond Dumpling Trail Revitalization (British Columbia, Canada)

• Shuswap Farmstand Trail (British Columbia, Canada)

• Follow the Flavours Multicultural Food Trail (Windsor-Essex, Ontario, Canada)

• Fields & Flavours Trail (Waterloo Region, Ontario, Canada)

• Global Food City Trail (Markham, Ontario, Canada)
  Guidelines for the Development of Food Trails (Failte Ireland’s)