Paid Passport Campaign

Launch a passport-style challenge where users earn real life rewards by visiting locations or completing tasks. From stakeholder outreach to challenge creation, execution, and reporting, we'll manage the campaign from start-to-finish. Paid passport campaigns involve a redemption mechanic and work best when paired with physical or digital rewards.

Key Benefits:

• Fully Managed, From Start-to-Finish: Let us handle the planning, outreach, setup, execution and post-campaign reporting.

• Boosts Visitor Engagement & Local Discovery: Encourage participants to explore your region, visit local businesses and complete fun, goal-driven activities.

• Measurable Increased Foot Traffic: Drive foot traffic and consumer attention to featured partner businesses across your region in a measurable, meaningful way.

• Memorable Visitor Experiences: Gamified exploration with an added layer of real-life rewards increases users participation, satisfaction and social sharing.

• Scalable for Any Size: Whether it's 5 stops and a free coffee or 30 stops and a chance to win a flight around the world, paid passport campaigns can scale to fit your destination's goals.

What You Get:

• Kickoff Planning Session
  A collaborative meeting to align on your goals and approach for a passport campaign.

• Collaborator Outreach
  Initial outreach and coordination for partners involved in the campaign. Including redemption approach and coordination of rewards. Hand off once campaign launches to continue stakeholder relations.

• Campaign Set Up
  Challenge setup within Tourismo including:

  • Copywriting,

  • Task creation

  • Content entry

  • Reward setup

  • Redemption mechanic set up

  • Testing, review and approval

• Graphic Assets (if applicable)
  Includes badges, hero graphic, QR code materials and promotional poster

• Performance Report
  Includes engagement analytics, key partner analytics and strategic recommendations for next campaign.

Starting at $1,500