Tourismo Playbooks
Blogging that inspires travel
A Practical Guide to Creating Blog Content That Drives Discovery, Bookings & Community Engagement
Tourismo Campaigns
Rewards Program (with Online Redemption)
Website
Visitor Engagement
Contesting
Audience Building
Support Campaigns
Add real-world rewards to boost promotions
Strengthen Brand
Create branded perks that deepen user connection
Turn your app's digital engagement into real-world rewards with a fully integrated e-commerce store (currently compatible with WooCommerce). Build a branded online store where users can redeem app-based points for exclusive merchandise, coupons, or partner perks. We handle everything from store setup, merchandise design, app integration and redemption workflows, creating a seamless reward experience for your users.
*Supplier costs for product, handling and shipping not included.
Key Benefits:
Points-to-Perks Seamlessly. Users earn points through your app and redeem them for real items or coupons in your store.
Increased User Motivation. Increase engagement and retention with real-life rewards.
Custom Merchandise or Reward Offerings. We'll help design and source branded swag that users actually want to redeem points for.
Scalable & Customizable. Build a reward store that rows with you; easily update items, inventory and point values as your points program evolves.
What You Get:
Collaborative Planning Sessions
A series of meetings to align on goals, build the points system and design your merch pieces.Custom Merchandise Designs
Design of various merch pieces
Review, feedback and approval process
Sourcing merchandise providers
Branded WooCommerce Store Set Up
Creation of a WooCommerce Store, linking to your existing website or a subdomain
Basic store branding (logo, colors, fonts and store layout)
Uploading products into the store
App Integration
Configuration of redemption rules
Creation of digital coupons and in-store discounts
Basic Training on Store Management
Starting at $8,000
Optional Add-Ons:
Looking to hand off the continuous store management? Talk to us about an Ongoing Store Management package where we will handle all inventory updates, product listings, coupon changes, store refreshes, customer support services, processing and reporting.
Ready to give your users more reasons to engage?
We’ll help you launch a branded reward store that motivates your audience. Share a few details so we can get started on building the right program for you.
Want to tackle this yourself?
Check out our FREE playbook for a comprehensive guide, backed by decades of expert experience.
Tourismo Playbooks
Creating an impactful visitor's pledge
A well‑crafted pledge is one of the simplest ways to turn visitors into stewards of your destination. Learn how to leverage tourismo to create a great pledge that will reduce travellers impact and increase their connection to your place.
Tourismo Playbooks
The ultimate guide to great travel contests
Contests provide a compelling reason for users to sign up for your mailing list, follow your social media accounts, or download your travel app. learn how to run a great contest in this FREE guide.
Related Campaigns
Themed Video Package
The Themed Video Package delivers high-impact, story-driven content with a cinematic hero video, social reels, and professional photography captured over 2–3 days on location.
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Business Improvement Engagement Campaign Package
The Business Improvement Campaign Package is a turnkey program designed to help BIAs activate their districts, engage local businesses, and demonstrate measurable impact. It combines partner onboarding, in-app challenges and rewards, seasonal activations, and automated reporting. Deliverables include a kickoff planning session, partner training and support, campaign setup, creative assets, optional event tie-ins, and performance reporting. This package positions Tourismo as a full-service engagement partner for BIAs seeking to drive foot traffic, improve partner participation, and showcase results to stakeholders.
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Visitor Engagement
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Socials Package
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Poster Campaign
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Sub‑Brand Development Package
Develop a unique sub‑brand with custom logos, imagery, and design elements to make your next campaign unforgettable.
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Everybody wants their 15 minutes of fame. Photo contests are a proven way to generate UGC and increase engagement. connect with a contest expert or check out the playbook to get your local contest off the ground!
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Website Tune-Up
Refresh and optimize your website with data-driven updates that improve navigation, performance, and alignment with your goals.
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Attract more participants with a curated prize package, fully coordinated by our team for seamless execution and maximum impact.
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Audience Building
Responsible Travel Campaigns
Produce campaigns emphasizing place-based storytelling that prioritize stewardship, reciprocity, and local impact.
Visitor Engagement
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Creative Audit & Ideation
Feeling stuck? We'll work with you to find your next great marketing initiative.
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Motivate travellers to explore deeper while gathering actionable audience insights with a Survey Contest.
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Visitor Engagement
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Encourage visitors to dive deeper into your destination with a digital passport campaign.
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Visitor Engagement
Contesting
Audience Building
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Keep locals informed and capture visitors' attention year-round with a quarterly newsletter
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Email
Paid Passport Campaign
Launch a passport-style campaign for your destination where users earn real life rewards.
Visitor Engagement
Contesting
Audience Building
Physical Rewards Program
Things are hard. connect with our logistics team to design and implement a physical rewards program without all the hassles of inventory and pack and ship.
Contesting
Wearable Swag Package
Boost your campaign with high-quality branded swag like hats, shirts, and totes, designed, produced, and delivered by our team.
Advertising
Audience Building
WordPress Integration
Supercharge your website and automate your processes with our WordPress Integration package.
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Website
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Get your destination's stakeholders and partners excited and onboarded onto your Tourismo platform.
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Email
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Audience Building
Blog Series | 12 Month
Keep visitors and locals engaged and informed with a monthly blog post series.
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Content Creation
App Activation
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Content Creation
Special Event Blast!
Do you have an event in your community that you want to boost up? Work with our expert team to roll out a campaign across socials, email and paid advertising that aligns with your brand and drives ticket sales for your partner event.
Visitor Engagement
Advertising
Rewards Program (with Partner Redemption)
Create a powerful connection between your app users and business partners with redeemable in-app rewards.
Partner Engagement
Contesting
Audience Building
CIPR 3-Month PR Standup Campaign
A hybrid PR sprint that blends strategy and media execution to rapidly build your brand presence in just 90 days.
Audience Building
Themed Trail
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Authentic Storytelling
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Kick your app off with a bang! Check out the play book for self serve tips, or connect with a marketing expert to help get your app in traveller's hands.
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Widget Activation
Increase your reach, and empower your community with an outreach campaign to enrich their website with your widget.
Partner Engagement
Monthly Newsletter Campaign
Nurture first-time visitors and keep locals informed with a monthly newsletter for your destination.
Content Creation
Email